Tim Cook has a answer for eco-friendly Messages bubbles but you might be not gonna like it

If you were being hoping to see an announcement at Apple’s Far Out occasion that it was switching to RCS for Messages, you were let down. And if you are even now holding out hope that the feature could be coming to iPhones quickly, you are also going to be unhappy.

All through Vox Media’s 2022 Code Conference, Tim Prepare dinner was requested about the total Iphone-iOS texting concern and he had a pretty blunt solution: “I really do not hear our users inquiring that we set a ton of energy on that, on this place.” That’s most likely correct. But consumers likely weren’t clamoring for the Dynamic Island possibly and glimpse how wonderful that is.

Apple has been under growing pressure from Google to undertake the Rich Communication Providers normal, which is basically iMessage for normal texts. As it stands, Messages works by using regular SMS to deliver messages to Android customers and the success can be wonky, specifically when working with media. Any one who’s tried using to send out a photo or online video to Android buyers can relate: the receiver will most likely see a garbled, blurry mess.

But Prepare dinner does not really care. When questioned about that quite issue, he informed the individual, “I would love to change you to Iphone.” And when confronted once again about sending blurry images to their mother’s Android telephone, Prepare dinner quipped, “Buy your mom an Apple iphone.”

Prepare dinner may well be joking, but he’s also really critical. Despite a significant advertisement marketing campaign from Google and focus from high-profile media outlets these kinds of as The New York Periods and Wall Avenue Journal (even G3 Box News columnist Jason Snell thinks RCS must come about), Apple isn’t as well eager on switching its method. iMessage’s exclusivity is a characteristic, not a bug, and the inexperienced bubbles only provide to enhance it.

Apple will likely switch to RCS 1 day, if for no other explanation than it’s a lot more secure than SMS. But never be expecting it whenever before long.